Idle crews
A combine operator and supporting crew may wait or switch jobs.
Equipment help. Right where you work.
Get your equipment
back to work.
ARaG helps the person beside the machine record the problem and find manual references on a phone. We’re building AI guidance and optional glasses for hands-free help.
20-minute call. No purchase required.
Glasses-guided service is in development. See planned launch pricing.
Concept experience
AG360 Established development & testing partnership
Built with farming & agtech experience. Focused on the work that keeps farms running.
Your machine. Your toughest issue. Start with a free equipment review.
For farms across North America
One stopped machine.
A whole plan to rethink.
The repair bill is only part of it. People wait, trucks change course and the next weather window gets closer.
When a combine stops
The service call is
only the beginning.
C$1,000+
A service call can cost over C$1,000. Waiting crews and a closing weather window put farm revenue at risk.
Keep the whole job in view.
Problem. Reference. Action. Result.
Record what happened and what still needs checking. The aim is fewer unnecessary calls, faster fixes and less disruption.
Rerouted trucks
Grain carts and trucks may need a new schedule.
Timing risk
A lost working window can put yield or quality at risk.
More stress
More calls and decisions while the weather keeps moving.
Service-call context: Mike Murphy reports a C$800–1,500 range. Actual bills vary. ARaG savings are not yet measured, and a stoppage does not automatically mean crop loss.
Illustrative harvest catch-up calculation
Illustrative example: a 6,000-acre grain farm with three combines, one losing eight workable hours. At 17 acres per hour, 136 acres are deferred. If hired catch-up is needed and available, C$37 per acre gives C$5,032 gross. This is a planning example, not measured ARaG savings.
The farm size, three-combine fleet and eight-hour stop are illustrative assumptions. One Class 9 combine with a 35-foot flex-auger header is modelled at 17 acres per hour in Manitoba Agriculture’s 2026/27 machinery guide: 8 × 17 = 136 acres deferred.
The guide’s farmer-to-farmer cost-recovery reference is C$37 per acre: 136 × C$37 = C$5,032 gross hired-work cost, before tax and your own costs avoided. This is not a commercial quote. Availability, travel and the actual job change the bill.
Using an illustrative C$15-per-acre allowance for your own fuel, lifetime wear and operator time gives C$2,040 in operating costs displaced and C$2,992 in conditional additional economic cost. Wear and operator time are not necessarily immediate cash savings. Do not add that net figure to the gross bill or to crop-loss estimates.
Routine annual maintenance, parts, the actual repair invoice and crop effects are separate. ARaG’s ability to resolve a supported task and save workable time still needs field validation.
North American spending context
US$21.37B United States, 2025 estimate: capital repairs and maintenance, excluding operator dwellings.
C$4.88B Canada, 2025 preliminary: machinery repairs and other expenses, including licences, registration and insurance.
Sources: USDA ERS and Statistics Canada. Different broad expense categories and currencies, shown separately. These are annual spending figures, not breakdown losses or ARaG savings.
The glasses-guided experience
See the issue.
Understand the fix.
- 01
Show the machine.
Capture the equipment and describe the issue using your voice.
- 02
Get a clear next step.
AI brings together the relevant instructions, part views and diagrams for the job.
- 03
Work through it, hands free.
Ask questions, follow supported steps and check the result as you go.
Expert help when needed. If the job needs a specialist, pass along what you have already seen and checked.
Product concept. Initial guidance is being developed around voice, images and 2D reference diagrams for supported equipment tasks.
Glasses + your phone
The information stays
with the person doing the work.
The glasses provide the camera, voice and display. Your phone runs the service workflow. On the review call, we’ll discuss the right hardware and setup for your equipment.
Hardware integration is in development. Compatible devices and available functions will be confirmed before service starts.
Review my equipment issue
Any brand or issue is welcome for review.
See what the wearer could see
Less guessing.
A clearer view of the job.
Identify the part. Understand the assembly. See the next instruction.
Identify
Know which component you are looking at.
Understand
See how the assembly fits together.
Inspect
Focus on the relevant part and check.
Continue
Ask a question. Get the next step.
Spatial overlays are a concept. Initial guidance uses voice and 2D reference diagrams; these images do not demonstrate a completed glasses integration.
Clear costs from the start
Start with a free
equipment review.
We’ll review your equipment issue, explain how ARaG could help and confirm the full cost before you decide.
- 01 Review the machine and the issue.
- 02 Confirm whether ARaG can support the job.
- 03 Get clear next steps, timing and pricing.
The review call is free. No purchase required.
Planned launch pricing
Farm team
Annual service for one farm team
C$1,800 / year
CAD, billed annually. Plus C$300 one-time setup.
C$2,100 for your first yearAnnual service + setup. Glasses and taxes extra.
- Up to five people on your team
- One glasses user at a time
- AI guidance and equipment task records
- Two hours of expert assistance per year
Glasses sold separately.Additional expert help is quoted separately. Taxes extra.
Request a free review callPlanning price for launch, not a live subscription. Equipment coverage, hardware, start date and final terms are confirmed before purchase.
Let’s look at it together
Bring us your toughest
equipment problem.
Any machine. Any brand. Start with a free 20-minute call with Russell.
Russell ColeFounder & CTO
A clear next step
Let’s review your equipment.
Send the make, model and issue. Russell will reply to arrange a time.
Request a free callNo need to know the cause. Photos and fault codes are helpful if you have them.
Send your equipment details.
A few details help us start the conversation. Use the fields below or email russellcolevop@gmail.com directly.
Open email draftYour email app opens. Nothing is sent until you send the email. Add photos there if useful.
Built from experience in the field
Agtech founders.
People who know the work.
Russell ColeFounder & CTO
Mike MurphyFounding Advisor
Russell and Mike bring agtech building, business development and field experience. ARaG has an established development and testing partnership with AG360.
The working browser prototype captures equipment evidence, retrieves source references and saves the job locally. An office rehearsal demonstrates guidance, review and simulated service coordination. Real equipment instructions, connected expert help and glasses integration still require validation.
Try the phone development preview ↗The longer-term roadmap
Farm equipment is the starting point. We aim to extend supported service work to dealer teams and industrial maintenance. In parallel, robotics research could draw on permitted, validated task knowledge. Learning participation requires separate permissions.
Before your call
Straight answers.
Can I bring any equipment problem?
Yes. Any brand or equipment issue is welcome for review. Tell us what you are seeing, even if you do not know what is wrong. We’ll confirm whether glasses-guided help is suitable and what would be needed. A review is not a promise that every fault or repair is supported.
Do I need to own glasses already?
No. Start with the equipment issue. We’ll discuss compatible glasses, the phone setup and hardware cost on the call before you buy anything.
Will I still need a technician?
Some jobs need one from the start. The goal is to help your team handle more supported work with AI guidance and bring in a qualified technician when required. Safety, procedure applicability and warranty considerations matter before a repair begins.
Can my employees or service team use it?
Yes, the planned farm subscription covers up to five team members with one glasses user at a time. Owners, operators and employees can be wearers. Service businesses and dealer teams can ask about a separate team package.
What happens to my information?
Equipment details entered in the optional email fields stay in your browser until you choose to open a draft or copy them. No form is submitted to ARaG. If you send the email, Russell and your email provider process it to handle your request. Hosting providers may process ordinary request logs. Using ARaG does not grant robot-training rights; any learning participation requires a separate agreement. Keep confidential customer records out of your first inquiry.
Request a free review call
Start with the issue. Leave with a clear next step.